Microsoft has expanded its channel ecosystem around its collaboration device, Surface Hub, by naming a swathe of new local resellers and integrators to the partner program.
Ethan Group, CompNow, JB Hi-Fi Commercial and Datacom have signed on to resell the devices, and the company has named other partners with specialist skill sets to the ecosystem.
Skype for Business partners Insync Technology, IComm and Nexon were added to the ecosystem.
In addition, Audio Visual resellers Rutledge AV, Connected Vision Group, Programmed Electrical, Credible Audio Visual Solutions, Corporate Initiatives, Empowered Learning and RVT Group were named as part of the expanded channel.
Microsoft Australia Surface Hub product manager, Katrina White, said that the company had engaged 20 developers to produce apps which run on the platform, highlighting Melbourne-based Drawboard.
“Its Bullclip collaborative mark-up platform and Drawboard PDF is a perfect fit for Surface Hub allowing engineers, designers, architects to work together in perfect digital harmony,” she said.
This continues the focus the vendor is placing on its independent software vendor (ISV) partners, which was highlighted during the recent trip by Microsoft CEO, Satya Nadella, to Australia.
White said that the vendor is now also pre-loading its PowerBI, OneDrive and Photos apps on the surface hub and making linking available across Word, Excel and PowerPoint.
The addition of new partners comes six months after the previous addition to the surface hub channel which included Telstra, Dimension Data, and Data#3.
“Whilst we are expanding availability, we will continue to take the steps and time needed to create and deliver the best possible experience to our customers with a very measured go-to-market approach,” Microsoft said in a statement at the time.