Disaster recovery and backup vendor, Datto’s new global partner program has landed in Australia.
Specifically tailored for managed service providers (MSPs), Datto said the new program was developed with actionable enablement programs on sales and marketing with the overarching goal to further invest in the MSP community via deeper training and resources to arm partners with new tools for business.
“This new program allows us to engage with our partners on a much deeper level, empower them with the tangible tools and resources they need to be successful, and motivate them with fresh, new benefits,” said Datto director of partner marketing, Sue MacGregor.
“Our partners have grown at a tremendous pace and it’s a necessity that our enablement programs evolve in lockstep to further support their business growth and success.”
The new program structure benchmarks partners by monthly recurring revenue in four new tiers: Business, Professional, Enterprise, and Blue.
Datto said the new structure is specifically designed for partners to evaluate their businesses against new research and benchmarks from Datto’s top partners to identify growth opportunities and training.
MarketNow is a new marketing automation platform that offers pre-built promotional campaigns, co-branded and customisable collateral, and social media content to enable communication with clients and prospects to timely market their business.
A new advanced sales tactics training course is offered in parallel that delves into the opportunities of moving up in the market and unique sales strategies for mid-market organisations.
Additionally, a Not for Resale (NFR) program has been introduced that enables partners to perform live demonstrations of new products with discounted device programs.
In February, Datto acquired cloud-based networking company, Open Mesh, in a move to extend its provision of technology solutions to MSPs.
The merger came off the back of a stellar 2016 for Datto, with the vendor increasing revenue by more than 150 per cent and signing on more than 100 partners in 12 months.
Datto A/NZ regional director, James Bergl, told ARN at the time, that the acquisition extended the company’s vision to provide technology solutions to MSPs and at the same time, bridged the gap it identified in its offerings tied to continuity, around networking.
“When we spoke to our partner base, we discovered that a lot of the networking solutions that are out there are cobbled together by different pieces and vendors, and they’re not designed with an MSP in mind,” he said.
“This means it’s a higher cost of ownership in terms of the management. So, it was decided that an acquisition will also play a part in our story around continuity. We found Open Mesh to be a good fit for Datto because it is very MSP centric.”