Polycom has appointed Ingram Micro as its new distribution partner across Australia and New Zealand, as the vendor seeks greater cloud alignment with Microsoft.
Terms of the agreement will see the unified communications specialist part company with Westcon-Comstor in New Zealand but not Australia, in a move prompted by the need to create cloud-based solutions offered by Polycom ecosystem partners.
“Digital transformation and the ability to create a workplace of the future today, is a key focus for our customers - large, medium and small - throughout A/NZ,” Polycom A/NZ Managing Director, Tony Simonsen, said.
“Ingram Micro understands this and, more importantly, where our solutions fit within this mix.”
Simonsen said both parties will work together to create value-added, bundled packages for channel partners and customers, including cloud providers’ services such as Microsoft.
“Channel partners will see tremendous value in how Ingram Micro plans to build the Polycom portfolio across A/NZ,” Ingram Micro A/NZ Chief Country Executive, Felix Wong, added.
“Hardware-as-a-Service (HaaS) is just one area of focus. It is effectively bundling Polycom products with cloud-based solutions offered via OPEX-friendly terms.”
As a specialist Microsoft UC partner, Polycom provides direct integration with more than 40 voice, video, and content solutions that integrate with Skype for Business / Microsoft Lync, SharePoint, Exchange and Office 365.
“Polycom has been a leader in the voice and video conferencing market across A/NZ,” Polycom A/NZ Director of Distribution, Mark Braxton, added.
“Our go-to-market plan will see us focus on unlocking more opportunities with Polycom’s ecosystem partners - Microsoft being top of the list. Ingram Micro has the in-depth industry knowledge and experience to help us achieve our goals and keep our leadership title.”
The move signals the end of the vendor’s agreement with Westcon-Comstor, with plans in place to ensure a smooth transition for impacted resellers.
“Polycom - as part of their distribution review, decided to further align to the Microsoft ecosystem and distribution partners,” Westcon-Comstor Managing Director of New Zealand, Dave Rosenberg, told Reseller News.
“In New Zealand the market is not big enough for two Polycom distributors so the decision was made to partner with Microsoft and in doing so, move away from Westcon.
“We are working together with Polycom to ensure this is a smooth transition for our partners and I thank you all for your support over the past years with Polycom.”