Synnex Australia has partnered with specialist connectivity and management solution provider, ATEN, in a move designed to strengthen the distributor’s connectivity and management portfolio.
The new deal sees the distributor offer solutions and products spanning professional audio and video over IP solutions, switches and extenders, to its partner ecosystem across Australia.
“The appointment of Synnex as a distribution partner is a crucial step towards expanding and strengthening ATEN’s AV and IP convergence,” ATEN business manager for A/NZ, Wesley Wong, said.
“We recognise Synnex’s strength as a respected solutions provider and the strong partnerships they have with key system integrators in the industry.
"We’re excited for this partnership as it will enable ATEN to leverage, expand and reach markets where we currently have little presence."
Synnex Australia product director, Yu Chen Liao, said the distributor plans to offer ATEN’s complete solution set to its reseller partners across multiple vertical market segments spanning banking and finance, education, transportation.
He added that the solutions are also suited to scale from small offices in the SMB space through to large-scale enterprises.
“ATEN is a multi-award winning leader in helping people and businesses make better connections," he said.
"This partnership reinforces and expands our connectivity and management solutions portfolio, giving resellers and customers greater choice."