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Canon announces two compact multimedia digital video cameras for high quality video and 2.0 megapixel stills

  • 22 August, 2003 17:08

<p>Canon announces two compact multimedia digital video cameras for high quality video and 2.0 megapixel stills</p>
<p>Two new digital video cameras that feature dual function video and still image capture equipped with groundbreaking PictBridge direct printing capability</p>
<p>SYDNEY, 21 August 2003 – Canon Australia today announced two new dual-function digital video (DV) cameras – the MVX3i and the MVX10i – to capture vibrant video and brilliant 2.0 megapixel memories which can then be directly printed on any PictBridge enabled photo printer.</p>
<p>"With their ability to capture high-quality digital video footage, as well as 2.0 megapixel still images, the MVX3i and MVX10i reconfirm Canon’s leadership position in the development and design of high-quality, user-friendly DV cameras,” said Scott Jackson, Product Manager, Consumer Imaging Products Group, Canon Australia.</p>
<p>“With the ability to capture 2.0 megapixel still images it’s now possible to truly use just the one device for capturing memories as high-quality video or photographs,” added Scott Jackson.</p>
<p>The MVX3i and MVX10i are the first DV cameras in the Australian marketplace to incorporate PictBridge, the new worldwide standard for direct photo printing that enables consumers to connect their digital camera or DV camera directly to a PictBridge enabled printer, making it easy to print pictures at home, the office or while travelling.</p>
<p>Photography enthusiasts no longer need to choose between their DV and digital still camera. With the Canon MVX10i and MVX3i, the best features of both technologies are at users' fingertips, including an extraordinary 10x optical zoom and a 200x digital zoom. The cameras feature a high-resolution 1/3.4 inch 2.0 megapixel CCD, which combines with a crisp Canon zoom lens and Image Stabilizer to create and capture outstanding quality digital video and digital photos.</p>
<p>The MVX3i Encourages Enthusiasts' Ingenuity
Among the features unique to the Canon MVX3i are a large 3.5" LCD screen and an Optical Image Stabilizer. The unit features eight recording modes including Aperture Priority (AP) and Shutter Priority (TV); Zebra Pattern for aiding accurate exposure control; a manual focus ring; manual audio level control and an advanced accessory shoe for attaching an optional video light or directional microphone without requiring an external power supply.</p>
<p>Canon's lens design for the MVX3i includes an Optical Image Stabilizer that eliminates hand-held camera shake in low light or when using the lens at high magnification. Importantly, the Optical Image Stabilizer is even effective when shooting digital photos as it provides correction to the image prior to being recorded on the CCD.
Canon's MVX10i Packs Powerful Features into a Petite Package
The MVX10i features a 2.5" LCD view screen and an electronic Image Stabilizer system that helps to correct camera shake and steady the frames even when shooting hand-held or in telephoto mode. The MVX10i’s features focus on form as well as function and the trim vertical profile makes it a perfect fit for the palm or the pocket.</p>
<p>Video Virtuosity
Both the MVX3i and MVX10i offer an array of video features including the popular Mini-DV format and a choice of either 4:3 aspect ratio or high resolution 16:9 widescreen mode. The 16:9 mode takes advantage of the large 2.0 megapixel CCD for those who wish to emulate theatre screen proportions in their own epic adventures without the reduction in image quality normally associated with recording in this format with conventional consumer DV cameras.</p>
<p>The cameras also incorporate an RGB Primary Colour Filter similar to those found on professional models. The RGB filter actually separates the light passing through the lens into its individual red, green and blue colour components in order to provide more accurate colour reproduction. For filming in low light situations, Canon's Colour Night Mode and Super Colour Night Mode save the day and the scene. Both units feature 16 and 12 bit PCM digital sound, a virtual tool box of digital effects, USB terminal for high-speed transfer of images to a computer, analogue line-in for transferring older analogue recording such as those on VHS tape to digital and an IEEE 1394 port that enables connections to a computer for non-linear editing or another Canon DV camera for lossless duplication.</p>
<p>The MVX3i and MVX10i also come bundled with DV Messenger 2.0 software for internet video chat and videoconferencing sessions. DV Messenger 2.0 adds USB streaming functionality making it easier for users to connect to non-IEEE1394 equipped PCs.
Fantastic Photos
With nothing more complicated than the turn of a dial, the MVX3i and MVX10i allow users to switch from video mode to photo mode and back again easily, while the integrated video and still technologies enhance the richness and responsiveness in either video or photo mode.</p>
<p>Among the still photography features of the MVX3i and MVX10i are pop-up and built-in flashes (respectively), with the MVX10i featuring Canon’s Light Guide flash technology providing very even lighting; auto exposure bracketing and selectable focusing points, which allow users to choose from one of three focusing points to automatically place the desired subject in focus; continuous shooting mode which enables users to capture up to 30 images at three frames per second in VGA mode; and simultaneous shooting mode, which allows users to capture e-mail ready photos while shooting video.</p>
<p>Both models use two varieties of media, Mini-DV tape for recording video and SD memory cards for storing still images and MPEG-4 movie clips. MPEG-4 movie clips can be recorded at 352 x 288 pixels or 176 x 144 pixels with the only limit to recording duration being the capacity of the recording media.</p>
<p>Both DV cameras also benefit from Canon's proprietary DiG!C DV processor technology that optimises results when shooting video or photos. DiG!C DV technology provides dual image signal processing capabilities, which can differentiate between the video and digital still formats and makes it possible to achieve accurate colour for both video and digital photos. DiG!C DV technology utilises two different colour-processing techniques to optimise the image quality of video for playback on TV or computer monitor and photos for TV viewing or printing.</p>
The MVX3i and MVX10i are supplied with a comprehensive Canon DV software bundle, including:
· Canon ZoomBrowser EX – allows images to be stored as thumbnails, archived and retouched (PC);
· Canon PhotoRecord – Australian-developed software designed for creating multi-image layouts and the resizing of images for different papers (PC);
· ImageBrowser – combines features of ZoomBrowser and PhotoRecord (Mac);
· Canon PhotoStitch – enables users to join together images to create a panoramic view (PC/Mac);
· DV Messenger 2.0 – allows two people with PCs running Windows XP to conduct video chat sessions over the Internet, using their Canon DV cameras as web conferencing cameras (PC); and
· VideoPresenter 2.0 – Australian developed software that makes it fast and simple for the amateur to produce professional looking home movies (PC).</p>
<p>Pricing &amp; Availability
The MVX3i and MVX10i will be available from Canon resellers on 1 October at a recommended retail price to be advised.</p>
<p>Customers requiring further information on the MVX3i and MVX10i, or other Canon products should contact Canon Australia on 1800 021 167 or visit</p>
<p>About Canon
Canon Australia ( was established in Australia in 1978 and is a subsidiary of the US$24.5 billion Canon Inc. group. The company is an industry leader in professional and consumer imaging solutions with a comprehensive product line that includes: networked multifunction devices, digital and analogue copiers (colour and black &amp; white), printers, scanners, video conferencing, image filing systems, fax machines, digital video cameras, cameras and lenses. Canon Australia also operates its own lease finance serve, Canon Finance Australia, which facilitates "one stop" shopping for customers wanting to lease or finance their equipment solutions. Canon Inc. is a top patent-holder of imaging technologies with a local R&amp;D centre - CISRA (Canon Information Systems Research Australia) - based in Sydney.</p>
<p>Media contacts:
Kerri Daly
Hill &amp; Knowlton
T: 61 2 9286 1267
<p>Scott Jackson
Product Manager
Canon Australia
T: 61 2 9805 2315
<p>Product Reviews:
Annabel Berkman
Assistant Executive
Hill &amp; Knowlton
T: 61 2 9286 1240

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