Contexti doubles down on Cloudera and AWS business to drive success

Contexti doubles down on Cloudera and AWS business to drive success

Changes up strategy to stay ahead of the pack

Contexti founder and CEO, Sidney Minassian

Contexti founder and CEO, Sidney Minassian

Australian specialist and data analytics company, Contexti, has doubled down on its Cloudera and AWS partnerships to fill a niche need in the market and will be focusing down this route as its strategy, according to Contexti founder and CEO, Sidney Minassian.

Minassian said it used to have an agnostic approach since it was founded in 2012, where it worked with other distributors and a variety of other partners. But in the last 12 months, doubling down on Cloudera and AWS has proven it success.

“We’re doing this as we believe they are the superior products that has the right support, right training, right ecosystem, usability, and pricing. And this is what we want to stay focused on,” he said.

According to Minassian, this tactic has led to a recent customer win with a large oil company in Australia, and was the driving force behind the Seven West Media deal.

“Given that the company has a cloud first strategy and wanted AWS, it just made sense that we were the preferred that went in. We don’t work with all customers that want to put a tick in the box but rather, with someone whose business is fundamentally shifting.

“Cloudera specialises in building the product; it needs partners like us to deliver the value of that product,” he said.

He added that the strong partnership between the companies, the customer having the right mix and right team in place, and having an agile environment also facilitated its recent customer wins and engagement in the government, financial services, telecommunications, resources, data services, and media verticals.

“We found our cadence as a team to deliver those things. We make sure customers understand the end-to-end value proposition, and it is one of the good things we are good at communicating early.”

Minassian added that going forward, Contexti sees value in three areas. The first area he mentioned is being a specialist services firm.

“There’s this modern data and analytics era that is upon us and looking at the market, there was a lot of traditional data and analytics players. There were a lot of “me too” companies that were looking to extend what they do but were very broad and not specialist.

“So there was an opportunity for Contexti because we are a specialist services firm that delivers value-added services and outcomes for the Australian market. Our customers are after three types of answers – we help clients with strategy, data platforms, and upskilling,” he said.

The second area he mentioned is having data platforms.

“People are excited about data scientists. The problem is, that’s setting up for failure. Without the right data platform and data that comes into these platforms, the data scientist is ineffective. They are not platform engineers, they are not data engineers, they have different skillsets that have to be addressed.

“That’s where our partnership with Cloudera comes to light – we are Cloudera’s system integrator and a reseller of Cloudera’s data platform. We design, deploy and provide managed services of that platform and Cloudera is our preferred product,” he added.

The last area he sees success in is up skilling.

“We are Cloudera’s only training delivery in the region. We offer public and private courses of the Cloudera curriculum. The market is big and it’s growing, there’s plenty of opportunity for us in this area.”

With more customers becoming disruption aware, Minassian suggested businesses figure out what their data strategy and roadmap is to support their business transformation.

“We’re not going after those guys that have done the traditional data warehousing and want to move it into Hadoop. We’re after customers that are transforming their business and have to reverse engineer and analyse what strategy they should be taking to optimise their revenue.

“You can’t wake up one morning and be data driven all of a sudden. You have to think about the organisation’s maturity, capability, people process, technology, and how to get to the end. Otherwise, it’s a missed opportunity,” he concluded.

Hafizah Osman is attending Cloudera's Strata + Hadoop World conference in Singapore as a guest of Cloudera.

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