To compete in virtually any industry today, companies must adopt digital-first strategies, or risk becoming irrelevant in the market.
“Digital disruption is everywhere," Brennan IT CEO, Stephen Sims, said.
"Whether you run a clothes shop or a large financial institution, technology has become a core part of doing business.
“Digital disruptors are changing the landscape for traditional businesses. With the help of a managed services provider, organisations can effectively combine new technology with existing infrastructure to bypass disruptors in the market."
In modern business, Sims said a "digital strategy" must be aligned with the overall business strategy and therefore requires a boardroom discussion.
"It can’t stand alone," he said. "Instead, the digital strategy forms an inextricable part of the business strategy. This means that the entire executive team needs to align and agree on the right digital approach."
For Sims, modern businesses must put customers at the centre of the strategy.
As a result, Sims said it vital for a company to understand the needs and expectations of different types of customers.
"Customer-centricity is the key to success," he added. "Digital disruptors make it their mission to not just develop a customer-centric strategy, but put in place measurable actions and outline clear responsibilities for engaging with customers."
According to Sims, companies should also use personalised communications to show the customers they are valued.
“Building customer-centricity into the core of the organisations culture helps to ingrain this approach," he said.
Sims also stressed the significant opportunity behind data collected by a company, insisting businesses that can collect, measure, and leverage insightful data will see market success.
“Organisations need to remove data silos and create a single source of truth to make sound business decisions," he added.
As the phenomenon of digital disruption continues to permeate all industries, the role of IT in modern business is heightened.
According to Sims, companies must constantly review their technology needs and identify ways to improve business through strategic partnerships and outsourcing.
“Working with managed services providers gives companies a competitive advantage, as they can combine their disruptive technologies with their own existing infrastructure,” he said.
Businesses that can build a culture in which they "fail early, fail fast" in a transient marketplace are at a competitive advantage, according to Sims.
He said the risk of doing nothing is far greater than risks involved in failing - as long as it doesn’t take too much time and money.
“Companies that recognise the potential of experimenting, learning, and innovating will soon learn that this guarantees long-term success, even if there are some speedbumps along the way,” he added.