​Dell Boomi boosts local presence with triple senior hire

​Dell Boomi boosts local presence with triple senior hire

Seasoned industry experts bolster vendor’s ranks as local success extends in the region.

Dell Boomi has expanded its footprint in Asia Pacific and Japan (APJ) with three new senior hires to cater for strong local demand for cloud-based integration Platform-as-a-Service (iPaaS).

The appointments comprise Michelle Grange and David Flaks, who join the vendor as enterprise account executives, and Richard Snowden, who fills the role of inside sales executive.

With more than 35 years’ experience in software and services sales between them, Grange and Flaks have been appointed to manage business development and customer relations for Boomi’s southern and northern operations in Australia, respectively.

Grange previously held senior roles at SugarCRM and Microsoft, among other software companies, where she worked with multiple top 100 Australian organisations across most industry sectors.

Having formerly had high-profile stints at InfoReady, IBM and Dell, Flaks brings to Boomi extensive experience in client management and team leadership, in both direct and partner sales roles.

Meanwhile, Snowden will work directly with regional organisations on digital transformation strategies, and act as the first point of contact for them.

In addition, Snowden joins Boomi from Mulesoft where he was responsible for account development across Australia and New Zealand as the company’s lead inside sales representative.

Boomi launched its APJ operations with the opening of its Sydney office in April 2016, with Michael Evans appointed to lead the business as managing director for APJ.

"Traditional methods for integration typically can no longer cost-effectively meet the integration needs of rapidly evolving businesses," Evans said.

"This is why local organisations are increasingly implementing iPaaS; it provides cloud-based integration capabilities that can be tailored to the specific needs of the company and its various departments.

"The appointments of Michelle, David and Richard provide Boomi with further presence to cater for this demand in Australia and New Zealand.

"Their experience in the local software industry builds on our existing expertise, allowing us to align even more closely with local companies’ business needs."

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