Australia is leading the way for the HP ProCurve networking business as it seeks to establish itself as the number two player in the LAN switch market.
Locally, the networking vendor has grabbed second place from 3Com, according to market research firm, IDC, months ahead of its end-of-year target.
That goal has not been achieved so far globally.
ProCurve South Pacific marketing manager, Mark Berends highlighted local government and medium-sized enterprise as vertical markets where ProCurve had performed well, adding that he hoped to see further growth come from education and smaller business.
“The days are gone when a company would pick up technology because it was the latest and greatest,” he said. “They need a reason now in terms of cost benefit.
“When you look at the HP [ProCurve] proposition of lifetime warranty and lowest cost-per-port it stacks up. Local councils tend to tell each other when they have had a success because they want to be thought of as leading edge.”
Berends said education would prove to be a similar story because many schools, colleges and universities had money allocated that is not ongoing and sharpens the focus on total cost of ownership.
“A lifetime warranty becomes an important feature when you have limited resources,” he said.
Berends said ProCurve would also be piggy-backing on the upcoming worldwide HP campaign targeting small business, estimated to be worth $US750 million.