ioFABRIC names ACA Pacific as exclusive distributor in Australia

ioFABRIC names ACA Pacific as exclusive distributor in Australia

Is also the vendor's first distributor in the Asia-Pacific region


Storage virtualisation company, ioFABRIC, has appointed ACA Pacific as its distributor in Australia.

ioFABRIC Asia-Pacific vice-president, Greg Wyman, said it made the decision to appoint a distributor locally, as A/NZ is a key market for the company.

“Historically, Australia and New Zealand have been rapid adopters of virtual technologies, and are a natural fit for storage virtualisation. It is an exciting time,” he said.

The company intends to introduce new, “game-changing” technology to the Asia-Pacific region. The technology is aimed at creating a single storage fabric across entire existing storage infrastructures, regardless of existing storage vendor, make or model, and ioFABRIC wants to push this out to market using ACA Pacific.

ioFABRIC also delivers storage performance from existing storage assets without ‘rip and replace’ hardware upgrades, and automates the management of data across and within tiers.

“Just like VMware didn’t care what server was running underneath it, we do the same to storage. We provide the ability to maximise investments in storage.”

According to Wyman, the company will also be working closely with ACA Pacific to build out its partner ecosystem.

“Our initial goal is to engage with a limited number of strategic partners and educate them in our solution set from a sales and technical perspective. As we gain our foothold, we will expand that community. I envision us as being very pervasive across the entire region,” he mentioned.

ACA Pacific managing director, Mark Gill, added that the storage market is ripe for change, and ioFABRIC is a technology that will give traditional storage hardware vendors a “run for their money”.

“ioFABRIC is very disruptive and ideal for us, our resellers, and their customers.”

An ioFABRIC partner, Secure Networks sales manager, Kurt Pollett, said the company’s solutions will be a “game-change” for the company's portfolio.

“When it comes to frustrations around storage, our customers are all singing from the same song sheet: they're annoyed at how storage has not kept pace with virtualisation, they're complaining about tier one vendors being outrageously expensive and archaic, they feel locked-in and, ultimately, the big fear is losing data.

“Moving forward, they've voiced that they want to get their storage out of the old legacy, and need a modern, virtual storage system that delivers to storage what VMware and Hyper-V deliver to servers – affordability, reliability, performance, and scalability,” he said.

Pollett added that with ioFABRIC, these frustrations are alleviated and data storage becomes something a company can simply rely on.

ioFABRIC has also recently established its first Asia-Pacific office based in North Sydney and will be using this as its springboard into the Asia-Pacific market.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags distributoraca pacificioFABRIC


ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Brand Post

Channel Roadmap

The Channel Roadmap is a bespoke content hub housing strategic priorities from technology vendors for 2022 and beyond, partners can find the guidance on the key technologies and markets to pursue, to help build a blueprint for future success.

Show Comments