Storage virtualisation company, ioFABRIC, has appointed ACA Pacific as its distributor in Australia.
ioFABRIC Asia-Pacific vice-president, Greg Wyman, said it made the decision to appoint a distributor locally, as A/NZ is a key market for the company.
“Historically, Australia and New Zealand have been rapid adopters of virtual technologies, and are a natural fit for storage virtualisation. It is an exciting time,” he said.
The company intends to introduce new, “game-changing” technology to the Asia-Pacific region. The technology is aimed at creating a single storage fabric across entire existing storage infrastructures, regardless of existing storage vendor, make or model, and ioFABRIC wants to push this out to market using ACA Pacific.
ioFABRIC also delivers storage performance from existing storage assets without ‘rip and replace’ hardware upgrades, and automates the management of data across and within tiers.
“Just like VMware didn’t care what server was running underneath it, we do the same to storage. We provide the ability to maximise investments in storage.”
According to Wyman, the company will also be working closely with ACA Pacific to build out its partner ecosystem.
“Our initial goal is to engage with a limited number of strategic partners and educate them in our solution set from a sales and technical perspective. As we gain our foothold, we will expand that community. I envision us as being very pervasive across the entire region,” he mentioned.
ACA Pacific managing director, Mark Gill, added that the storage market is ripe for change, and ioFABRIC is a technology that will give traditional storage hardware vendors a “run for their money”.
“ioFABRIC is very disruptive and ideal for us, our resellers, and their customers.”
An ioFABRIC partner, Secure Networks sales manager, Kurt Pollett, said the company’s solutions will be a “game-change” for the company's portfolio.
“When it comes to frustrations around storage, our customers are all singing from the same song sheet: they're annoyed at how storage has not kept pace with virtualisation, they're complaining about tier one vendors being outrageously expensive and archaic, they feel locked-in and, ultimately, the big fear is losing data.
“Moving forward, they've voiced that they want to get their storage out of the old legacy, and need a modern, virtual storage system that delivers to storage what VMware and Hyper-V deliver to servers – affordability, reliability, performance, and scalability,” he said.
Pollett added that with ioFABRIC, these frustrations are alleviated and data storage becomes something a company can simply rely on.
ioFABRIC has also recently established its first Asia-Pacific office based in North Sydney and will be using this as its springboard into the Asia-Pacific market.