Telstra’s venture capital arm is pumping its investment dollars into support software and technical services platform provider, Boomtown, chipping in on the company’s latest funding round.
For Telstra Ventures managing director, Mark Sherman, the investment in the San Francisco-based company gives the telco access to a new platform it can use to provide its small business customers greater technical support online.
“We are trialling Boomtown’s technology in the small business market in Australia,’ said Sherman. “Telstra Platinum Technical Support is already one of our most popular consumer customer service offerings and Boomtown could potentially take that to the next level for our business customers.”
The Boomtown Connect app, which was developed in collaboration with Apple, can be used by businesses for real-time IT support and personalised technology training via a live chat or video session.
According to Sherman, Telstra’s investment in Boomtown represented an opportunity to tap into existing technology and the growing popularity of digital marketplaces to make life “easier” for its millions of business customers, particularly for payments and networking related issues.
“Boomtown is enjoying great success in the United States with the growing popularity of their social support platform, which allows technology and service providers to easily collaborate and solve technology problems for their small business customers in real time,” said Sherman.
“Looking around in this rapidly changing market they stood out as having a simple service that their customers love,” he said.
For Boomtown founder and CEO, Alfred Kahn IV, Telstra’s contribution to the company’s latest funding round comes as a welcome boost.
“We are looking at expanding the geographical footprint of our platform, and with its strong customer-base both in Australia and Asia, Telstra’s investment plays a significant part in that endeavour,” he said.
In addition to the remote IT support the Boomtown Connect app provides, the company also has a network of over 600 US-based certified technicians that undertake technology installations and can provide in-store support.
According to a Telstra spokesperson, the Boomtown app will be used in conjunction with the company's existing service offering provided by its local Platinum service representatives.