​Synnex Australia goes live with Microsoft CSP

​Synnex Australia goes live with Microsoft CSP

Distributor bolsters cloud capabilities for resellers.

Synnex has kickstarted life as an Indirect Microsoft Cloud Solution Provider (CSP) Partner in Australia, as the distributor bolsters its cloud capabilities for resellers.

Effective October 5, Synnex partners will now be able to procure, provision, and manage Microsoft online services via the Synnex Cloud Automation Platform.

As reported by ARN, Synnex was appointed as an Indirect CSP in June, following the appointment of five new Indirect Partners, which also included Avnet, Dicker Data, Distribution Central and SaaSPlaza.

Also joining Ingram Micro and rhipe, the official start date comes six months after Synnex launched its Synnex Cloud Automation platform to channel partners in Australia, initially recruiting vendors such as IBM Softlayer, Rackspace, Cirius, Nomadesk, BitTitan, Fenestrae, Egnyte.

“The addition of the Microsoft CSP to the Synnex Cloud Automation Platform means our partners can own the end-to-end customer lifecycle with direct provisioning, billing, and support of Microsoft cloud services,” Synnex Australia product director, Deniz Kilicci, said.

“This is an exciting time for Synnex as we help our partners transform their businesses and leverage the cloud opportunity.

“The inclusion of the Microsoft CSP program in our cloud portfolio could not have come at a better time.”

Kilicci said the Cloud Automation Platform allows partners to provision, manage and accelerate adoption of cloud, while adding hardware to the solution mix from a range of leading vendors - all in one place.

As reported by ARN, the vendor list is growing with the introduction of Barracuda, MYOB, UDocx and ABBYY during the past few months.

“These solutions complement the Microsoft online services and let partners create compelling offers that they can take to their customers packaged with their own services,” Kilicci added.

Outlined to ARN during the Synnex Alliance 2016 roadshow, the distributor detailed how traditional resellers can tap into the predictability of managed services and cloud, and move away from legacy on-premise technologies.

“Cloud is no longer an option and resellers must ensure it’s part of both their own and their customer’s business,” Synnex business manager of cloud services, Salil Arora, said at the time of the roadshow.

Specific to Microsoft however, Arora claimed that a cloud partner in Australia today must “stand out and differentiate”, creating tailored solutions to meet customer needs.

“Selling Office 365 for example is not enough, partners must put other services on top and create a unique bundle for the customer,” he told ARN.

“But there’s also a need to modernise your sales and marketing approaches to ensure your customers see you as a leading provider of cloud services in the market.”

Also operating as a Volume Licensing, OEM and Surface authorised distributor, Synnex joins Dicker Data in going live through the partner program, after its official launch in September.

“We are delighted to continue to expand our Cloud Solution Provider program with the addition of partners like Synnex,” Microsoft vice president of worldwide SMB, David Smith, added.

“Synnex’s cloud platform has already enabled global resellers to transform their businesses around cloud services, and we look forward to seeing this replicated in Australia.”

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