ManageSoft looks to build channel

ManageSoft looks to build channel


Software management company, ManageSoft, wants to expand its channel after reporting 87 per cent revenue growth across Australian and New Zealand in the last financial year.

Asia-Pacific general manager, Marco de Jonge, said the growth stemmed from a variety of factors, including demand for efficient licence management software and increased data analytics.

"Licence management is important and compelling because it delivers an immediate return on investment," he said. "In an IT management business case everything is tied back to the operational costs."

The Melbourne-founded but now US-headquartered company intends to grow its channel revenues, which currently sit at about 25 per cent, by hiring partner managers for its two regional offices in Melbourne and Sydney.

It will also ramp up a range of ongoing local marketing initiatives, including telesales and Web seminars, while directing its own sales force to assist partners, Kaz and Dimension Data, with pre-sales work, de Jonge said.

The company intended to continue targeting enterprise level customers, he said. New customers signed in the last quarter included Australian Aerospace and Elcom Credit Union.

ManageSoft recently received a $US13 million injection of capital from Siemens. This money had been used to further fund its Melbourne research and development base, de Jonge said. The research and development centre develops the company's suite of licence management, asset management and patch management products.

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