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Tech Pac posts a record January

Tech Pac posts a record January

Ingram may be on its tail, but the country’s leading broad-based distributor Tech Pacific has just posted a record January, claiming a 38 per cent increase in revenue on the same period last year.

Although sales were strong across the board, Tech Pacific’s managing director, Kerry Baillie, dismissed the idea the result was an indication of increased activity in the channel.

Baillie said there had not been a dramatic surge in volume since the last quarter.

“Our sales were pretty good in November and December and we haven’t recorded a significant increase compared to that period – except in printers, where we had had a slight drop off in the last quarter of 2002,” Baillie said.

The distributors’ February sales have already slowed down. This was a sure indication that January’s activity was the result of beginning-of-year stock replenishment cycle, Baillie said.

While the increase in Tech Pac’s revenues was not really a result of an uplifit in the market, it did show gains in the distributor’s market share, he said.

Significantly, January was Tech Pacific’s biggest ever Toshiba month, information system division general manager at Toshiba, Ralph Stadus, said.

This flies in the face of Steve Rust's informal claim made last week that Ingram knocked off Tech Pacific from its position as the number one Toshiba distributor in the country.

Commenting on Ingram’s plans to dethrone Tech Pac from its position as the market leader in three years time, Baillie said Ingram ‘would have to do something drastic to get there’.

“It’d be arrogant to say that they couldn’t catch us in three years time, but they’re not doing the right thing to get there,” Baillie said. “To begin with, we don’t have a throne, secondly, we don’t have a kingdom, and certainly I don’t wear a crown, so they’ve been looking in the wrong direction."

Meanwhile, Baillies sights are set on the opening of the new OEM division this quarter. The details of the new business will be officially announced next week.


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