VMworld 2016: VMware brings “exciting developments” for Westcon-Comstor

VMworld 2016: VMware brings “exciting developments” for Westcon-Comstor

Dave Rosenberg says there are plenty of opportunities

Dave Rosenberg - VP of A/NZ, Westcon-Comstor

Dave Rosenberg - VP of A/NZ, Westcon-Comstor

Avnet isn’t the only distributor that will benefit from the plethora of announcements VMware made at VMworld 2016.

Westcon-Comstor A/NZ vice-president, Dave Rosenberg, told ARN that discussions with VMware post VMworld 2016 has further cemented its relationship with the company and with the announcements, it is working with VMware to further enrich its offerings.

According to Rosenberg, the Cross-cloud architecture, that provides Cloud freedom and control, is certainly an exciting new development for VMware and an opportunity for the channel.

The Cross-cloud architecture is an extension of VMware’s cloud strategy, enabling customers to manage, run, connect, and secure their applications across Clouds and devices in a common operating environment.

VMware also previewed its Cross-cloud services are new SaaS-based services to manage, govern, and secure applications running in private and public clouds, including the big public clouds of IBM, Microsoft Azure, AWS, and Google.

With VMware opening up its collaboration sphere to other vendors, Rosenberg said this will improve VMware’s position in this space.

“We already have a number of vendors in our cloud business, what we will see is this will strengthen VMware’s position in this part of business

“It creates a unified experience for multiple cloud providers. I think it is positive that VMware is embracing other cloud providers such as Amazon and Azure into their solution and management tools,” Rosenberg mentioned.

VMware also expanded on its relationship with IBM, with the latter becoming the first partner to offer the company’s Cloud Foundation-as-a-Service solution.

Rosenberg said this extended partnership benefits Westcon-Comstor as it opens up the channels of distribution for the company.

“IBM is a very strategic partner for us in New Zealand, and we are working with them on how we work more collaboratively, bringing a consolidated solution to the channel.”

Rosenberg also mentioned that the announcements align very well with Westcon-Comstor's strategies.

“Cloud is a big bet investment for Westcon-Comstor with our Blueskiy platform at the corner stone of our go to market. We believe the announcements at VMworld 2016 offer us more opportunities to integrate VMware into our Bluesky platform.

“Our partners will react positively to these changes. It offers resellers flexibility and new ways to partner with VMware to provide their customers solutions,” he added.

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Tags VMwareWestcon-ComstorVMworld 2016

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