D-Link plans NZ expansion

D-Link plans NZ expansion

Networking vendor, D-Link, hopes to appoint a New Zealand representative by the end of the month to set up a local office in the country.

D-Link Australia marketing director, Maurice Famularo, said the company made a decision six months ago to open a New Zealand office, following good market growth in the country.

“We decided that having a presence in the New Zealand market would certainly help our growth,” he said. “We have wanted to do that for sometime, but could not justify it due to the size of the market.”

The company had planned to make an appointment before October, but faced challenges in finding the right candidate.

“I am confident we will make a formal announcement in the next four weeks,” Famularo said.

The size of the local operation will depend on how well the office does, but he expects it to remain small, not exceeding three people. It will serve D-Link’s Kiwi distributors, Tech Pacific, Lan 1 and Dove Electronics, as well as its reseller and retail channels.

“[The appointee] will be keeping an eye on things and looking at different markets for us,” Famularo said.

Cisco New Zealand country manager, David Barker, said his company was not threatened by D-Link’s move.

“They already have quite a presence here and their people are over here from Sydney all the time,” he said. “It is probably a good defensive move on their part, since we took on the Linksys range, which is going to be a big opportunity for us.”

Cisco bought Linksys earlier this year and was currently re-evaluating distribution channels for the range ahead of the launch of the brand’s first home wireless products.

“These products and the uptake of broadband is putting us in a strong position,” Barker said.

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