Brocade adds Hills to distribution roster

Brocade adds Hills to distribution roster

Second Australian distribution targets health, hospitality, and physical security

Hills CEO, David Lenz with Brocade senior director A/NZ, Jason Baden

Hills CEO, David Lenz with Brocade senior director A/NZ, Jason Baden

Networking vendor, Brocade, has signed a new distribution partnership with ASX-listed, Hills (ASX: HIL), for the Australian market.

The partnership will see Hills distribute Brocade’s enterprise IP networking solutions to its partner base. The vendor said this will extend its pre-existing coverage in the wireless, physical security, health, and hospitality markets.

The partnership adds to Brocade’s existing relationship with technology distributor, Avnet.

Brocade channel manager A/NZ, Paul Barge, told ARN the vendor was looking to take on a second distributor with more of a niche play due to the size of the A/NZ business and the growth it had experienced and Hills was a natural fit.

“We wanted a distributor which was focussed on some niche verticals such as hospitality, health and physical security,” he explained.

“Hills were playing in those markets we were not reaching through a traditional IT distributor. The combination of the wired and wireless solution we now have with Ruckus gives us traction in those industries.

Barge added that the vendor was looking at Hills as a potential partner prior to the company’s acquisition of Ruckus Wireless and that deal reinforced the decision.

Hills has been a distributor for Ruckus Wireless, recently acquired by Brocade, since it started business in Australia in 2010. The vendor said the partnership is a natural extension of that relationship.

Hills recently appointed CEO, David Lenz, said the acquisition of Ruckus by Brocade this year opened up new opportunities and completed the picture for Hills when looking at a complete wired and wireless solution for its customer base.

“Brocade has a solid range of enterprise IP networking solutions, which we can now include to enhance our existing solutions, whether a large CCTV network, professional AV system, or integrated in-building solution for health or aged care,”

Brocade senior director A/NZ, Jason Baden, said, "As we continue to build our distribution circle in Australia, the vertical focus and expertise of Hills is particularly attractive to our business, lending itself well to our campus networking solutions.

“This partnership will help us focus on the delivery and implementation of business-critical networks that meet the evolving needs of our customers,” he added.

Hills will combine wireless and wired networking solutions for its resellers and will promote the use of Brocade Network Subscription as part of the deal.

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