Tech Pacific will extend its product range and improve sales and marketing support to resellers as part of a major revamp of its OEM division.
Over the next few weeks, Tech Pac’s existing OEM and components offering will be enriched with Intel and AMD CPUs and Western Digital 3.5” IDE drives.
Tech Pacific’s OEM division currently offers Microsoft and Sony OEM peripherals and Fujitsu SCSI and notebook drives.
The first Intel stock will arrive at Tech Pac this week via a sub-distribution agreement. AMD and Western Digital products will follow in March.
The company will expand its existing OEM sales team and increase its logistics and marketing resources in an effort to boost national sales.
The new strategy was devised in response to a recent SMB reseller survey that revealed a strong need for better service in the OEM and components area.
“We recognise [that] this is a specialised market, “ Tech Pacific’s managing director. Kerry Baillie, said. “ That’s why we’re putting dedicated resources in place to fulfil our resellers’ needs.”