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Next Byte takes over the Apple world

Next Byte takes over the Apple world

Apple reseller Next Byte opened two new Mac stores in Sydney last week as it builds on last year's business successes.

The Apple dealer snapped up stores at Dee Why and Penrith from DigiMac after the latter went into voluntary administration. The aquisition brings Next Byte’s Sydney store count up to five. The dealer also has shops at Clarence St in the CBD, Baulkham Hills and Pymble.

Next Byte director Adam Steinhardt said the company had more acquisition targets in its sights. “There are still some excellent locations that are not being fulfilled,” he told ARN. “Apple have a lot of good product at the moment so we need to give people as much access to that as possible.”

Last year, Next Byte was awarded Apple Reseller of the Year by Apple Australia and occupied 13th spot on BRW’s Fast 100 list.

For many companies, fast growth can be as much of a curse as it is a blessing but Steinhardt said the company had the art of opening new stores down to a fine art.

“We have been working really hard over the last eight years to put in a powerful system," he said. "We are getting more experienced so that now we virtually have a rollout kit. Really the hardest part is hiring the staff.”

Next Byte is also keen to avoid many of the pitfalls of becoming a large company. “We are the biggest Apple education dealer and the largest reseller but it is important to maintain that quality,” Steinhardt said.

“That is why we have chosen to keep that small store mentality, rather than opening up one huge organisation in one city. When you get too big, you tend to lose out on customer service.”


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