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DNAML rides the ACD distribution train

DNAML rides the ACD distribution train

Australian software development house DNAML has entered into a distribution deal with ACD Systems International that could take its digital WebBooks files to more than 33,000 corporate users worldwide. The announcement comes as the software development house launches version three of its flagship product DeskTop Author.

The deal with ACD means DeskTop Author will be included as a plug in for the popular imaging software ACDSee.

The announcement is a big coup for DNAML as it will take the Australian product to millions of ACDsee users around the world.

DeskTop Author is digital publishing software that lets users produce documents called Digital WebBooks – small files that integrate text, images, links, email and hyperlinks for distribution by e-mail or as a download.

The software uses a series of templates to create a range of media including e-books, online brochures, photo albums, presentations and manuals.

“It’s a massive deal for us,” DNAML general manager, Richard Springhall, said. “It’s a really big drive for the Digital WebBook format and it will give us access to another massive channel.” Version three of the software allows authors to embed direct response items into their WebBook – a useful tool for marketing material. The product currently sells in Australia for $195 for a single machine licence.

Springhall said the graphical nature of the software made it an easy fit for ACD customers. “We are hoping for a pretty high conversion rate,” he said.


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