Alcatel-Lucent Enterprise (ALE) has added a new distributor to its channel in Australia. Effective immediately, Bluechip Infotech will be distributing its full range of ALE business communication products and services to its partners and customers in Australia.
The announcement follows the launch of ALE’s new consumption based offering in Australia, whereby the company works with its partners to deliver network and communication technology to customers with consumption-based billing models while sharing the risk accordingly.
Bluechip Infotech will form a crucial component on that strategy into the future and joins ALE's other local distributors, VExpress and Integrated Products.
Bluechip Infotech director of enterprise, Phil Lancaster, said adding ALE’s communications and networking solutions expands Bluechip’s portfolio, enabling its partners to offer new consumption-based pricing models such as Alcatel-Lucent Network-on-Demand and Alcatel-Lucent OpenTouch Enterprise Cloud in the near future.
He added that it expands its offer for managed service providers.
“It’s a truly exciting time to be in the technology industry as the traditional IT channel evolves. ALE is one of the vendors that truly understands the dynamic nature of the channel and the way customers are changing the way they buy technology.
“We look forward to offering ALE products to help Bluechip Infotech clients evolve communications for their business and their customers. ALE values its customers, partners and distributors. We are excited to be working with them to bring its enterprise communications and network solutions into the market,” he said.
ALE channel sales director, Chris Downes, said the new partnership will enable the company with a better reach across the market, especially within the midmarket and SMB space.
“Bluechip is an important player in the Australian IT midmarket and SMB markets, with an increasing focus on solutions for enterprises. With comprehensive national coverage across all vertical industries, Bluechip will bring OpenTouch Enterprise Cloud and networking infrastructure solutions to those markets.
“Bluechip represents an opportunity for ALE to provide its new consumption-based offering in Australia. Its extensive relationships with MSPs in Australia us an attractive new market for these services,” he added.