Fronde has hired Daniel Jurczyszyn as its general manager strategic alliances, based in Melbourne.
He will be charged with building and maintaining strong partner relationships.
As a priority, he will focus on its partnership with AFL club Carlton along with expanding its services in the market.
Jurczyszyn has more than 20 years experience across the telco and IT sector with multiple roles across companies such as Optus, FieldForce4 and ClickSoftware.
Fronde CEO, Anthony Belsham, Jurczyszyn has a strong background in business, marketing and corporate development.
“We look forward to having Daniel join our extended senior leadership team," he said.
"His experience and expertise will help further drive Fronde’s growth and alliance strategy in the Australian and New Zealand markets."