EXCLUSIVE: New vendor, Fuze, lands in Australia

EXCLUSIVE: New vendor, Fuze, lands in Australia

The Cloud unified communications vendor is looking for staff and partners

Cloud-based unified communications vendor, Fuze, has launched into the Australian market.

In the past 18 months, the US-based voice, video and collaboration vendor has been globally expanding its reach to more than 13 new countries and has hired Charlie Cote as its A/NZ area vice-president.

Fuze recently opened an office in Sydney and Melbourne and is on the hunt for key partners. It has two datacentres in Australia to support its business and has also partnered with AWS.

The company's COO, Andy Byron, was recently in town to meet with potential customers and partners.

More than 50 per cent of its business is done through the channel, Byron told ARN. The vendor currently has a handful of partners in Australia and has about 150 partners globally.

“When we get into a new geography, we like to establish channel relationships and fulfill as much as we can through the channel, which allows us to get more scale and leverage,” Byron said.

“The forms of partners that we’ve been really successful with include large national resellers, regional resellers, and in a lot of cases, smaller consultants. That’s what we’re going replicate in Australia.”

The company will also be launching its partner program in July, and Cote said it was hoping to mirror its global success in Australia.

“The channel is an integral piece of our business and we’re actively looking to hire a channel person to help drive the initiatives,” Cote said.

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Byron said its customer sweet spot was 100 up to 1500 employees, and it would like to get involved with partners that have a cloud focus, infrastructure and datacentre experience.

“The companies that specifically we’re having a lot of success with are Cisco partners, whose customers are asking for alternatives to on-premise infrastructure PBX solutions. A lot of companies are partnering with us to give that alternative offering,” Byron said.

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