Dell A/NZ has launched its Dell Engineers Club, a platform for Channel Partners across the IT industry to network, exchange ideas, and discuss industry trends and best practices.
The Dell Engineers Club started as a regional initiative of Asia-Pacific and Japan, first launching in China in 2012 and has since accumulated more than 1300 members from markets such as India, China, Korea and South Asia.
With the rollout in A/NZ, the club is targeted at pre-sales and technical executives across select Dell channel partners and is an exclusive club that offers them the opportunity to connect with technical experts from Dell and other vendors that associate with the club to expand their knowledge, learn about the latest technology trends, engage on a portal through online activities and receive rewards for doing so.
The program is incentivised via the Achievers Platform and also allows members to move through the club ranks of Dell Associate to Dell Professionals.
Members of the Dell Engineers Club will also be offered training courses that are focused on a range of technology topics via classrooms and online learning platforms.
Members can pick training relevant to them and will also have industry experts guiding them based on aptitude. Partner engineers can benefit from training in specific practice areas, including three main competencies – storage, server and networking, along with the new addition of Dell Software competencies.
New courses such as data protection will be offered to ensure relevancy to industry trends. Members will also have access to informal interactions with thought leaders and industry experts.
Dell A/NZ channel and alliances general manager, Geoff Wright, said the Dell Engineers Club is a platform for the company to provide additional support to select partners by further investing in the development of technical expertise of individual engineers.
He added that it is also a platform for the company to seek partners’ feedback and views on new Dell solutions and products as its new rebate focus, rewards for technical certification and focus on Big Data and as-a-service are all core elements of Dell’s channel program.
“The Dell Engineers Club is part of Dell A/NZ’s long-term commitment to channel partners to help grow their businesses within A/NZ and the wider region.
“At Dell, our channel partners are at the very core of our business. As we continue to strengthen our A/NZ channel, the introduction of the Dell Engineers Club will provide further support to a key part of our channel and further solidify our position as a leading channel supplier,” Wright said.
“It is vital that as we continue to evolve, we provide the training required for our Partners to continue to exceed customer expectations. Through this new club, we are able to recognise our channel partners’ loyalty and reward them accordingly. The Dell Engineers Club is an exciting next step in the evolution of the A/NZ channel.”
Channel Partners intending to become members of the Dell Engineers Club can send in their request to enrol either to their Dell partner account manager or go online and request for membership access.