Optus has signed a 10-year agreement with the Australian Paralympic Committee (APC) that sees the company become the official telecommunications partner of the Australia Paralympic Team.
The sponsorship includes the Summer Teams for Rio 2016, Tokyo 2020 and the yet to be determined host city for 2024.
The telco will also cover the Winter Teams for PyeongChang 2018, Beijing 2022 and the yet to be determined host city for 2026.
Included within the sponsorship package, is the partner recognition program, Paralympic themed promotions, branded merchandise and licensed product opportunities.
Optus acting managing director of product and marketing, Ben White, said the telco’s aim to become a mobile-led multimedia company is strengthened by its sporting and entertainment partnerships.
“Partnering with the Australian Paralympic Committee for the next 10 years complements our existing partnership with the Australian Olympic Committee, and confirms us as the official support network of Australia’s contingent of elite athletes in Rio 2016,” he added.
Australian Paralympic Committee chief executive, Lynne Anderson , said, “We are especially proud to have such a positive affirmation of the increasing profile and importance of Paralympic sport with this long term partnership.”
“Both the APC and Australia’s Paralympic athletes are looking forward to working with such an innovative brand over the next 10 years, to not only share our moments of gold, but to collaborate and relentlessly improve to become the best we can be and make our country proud.”