EXCLUSIVE: SnapLogic enters A/NZ market

EXCLUSIVE: SnapLogic enters A/NZ market

Claims A/NZ is ripe for the taking

SnapLogic vice-president of marketing, Darren Cunningham

SnapLogic vice-president of marketing, Darren Cunningham

Cloud and Big Data integration company, SnapLogic has entered the A/NZ marketplace. The company’s vice-president of marketing, Darren Cunningham, told ARN that it recently raised more than $US37 million to facilitate international expansion, and the A/NZ region is on that roadmap.

“Late last year, we secured a round of funding with a round of investment from Microsoft and we’re going to use it to build our international channel, investing more heavily in marketing and the Asia-Pacific market is a key part of this,” he said.

Cunningham said A/NZ enterprises are experiencing an explosion in Cloud app and Big Data adoption. But one of the most common problems for Cloud migration is “retrofitting” existing solutions to work smoothly with Cloud counterparts.

As such, he said SnapLogic has expanded into A/NZ to solve that problem.

“The A/NZ region is a new push for us and we’ve just hired a head of international sales in the UK to oversee this growth. We have also recently opened a new office in Melbourne,” he said.

SnapLogic’s Melbourne office has been operational for a month and currently employs three staff in the office across sales, pre-sales, and business development roles.

“These staff will be trying to attract and work with new companies, the technical enablement, and the sales process. We’re looking to staff up post-sales roles. We’re looking at expanding but that is dependent on customer adoption. The plan is to build that office as we establish ourselves in the region.”

According to Cunningham, SnapLogic is also building up a number of partnerships in the region.

“We’re going to do a lot of work with Microsoft globally. In A/NZ we are also working with KPMG, HPE, and PWC. We’re really focusing on the global systems integrators – getting people trained on our platform.”

The company’s deployed a two-pronged strategy in going to market. It involves building specific practices with systems integrators in two key areas – ‘Cloudification’ that involves looking at organisations that are looking to modernise their applications portfolio and around the new analytics infrastructure.

“A lot of organisations are rethinking their integrations layer and these systems integrators are looking to new approaches instead of just going with legacy vendors for application and data integration. There’s a real receptivity to the right technology at the right time.

“These partners are building out new practices to advice and implement these modern analytics platforms,” he mentioned.

The other strategy is building out a focused set of consulting partners that can deliver on professional services for the company’s customers. As part of this strategy, the company is looking to bring on board more partners and building out a set of distributors.

“That’s going to happen later this year. But we’re actively in discussions with some of the systems integrators already about reselling.

“It’s a very exciting time for us and we’re building this company for the long haul. We see ourselves continuing to scale and build out customers and partners and push integration to the forefront,” Cunningham added.

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