Tech start-up and Software-as-a-Service data analytics company, Qualtrics, has partnered with insights agency, iModerate.
The partnership aims to allow organisations to reap powerful insights from customer feedback.
As part of the collaboration, mutual clients can utilise iModerate’s professionally moderated, one-on-one conversations to augment feedback obtained from Qualtrics’ insight platform.
Qualtrics said customers will be able to capture authentic customer language, understand context and meaning by uncovering the ‘why’ behind decisions, opinions and behaviours and enhance tracking studies by understanding any fluctuations or inactivity.
"Qualtrics has always allowed clients to gather robust and diverse feedback. This partnership will now allow our mutual clients to benefit from the synergies of an online insight platform and in-depth, customer conversations,” Qualtrics head of partnerships, Shane Evans, said.