Application performance infrastructure company, Riverbed, has made changes to its Riverbed Performance Partner Program. The company spoke of the changes at its annual partner summit in Arizona this year.
The updates will see the company doubling-down on its partner investment with incentives in three key areas: building an embedded solution and services program; driving joint engagement; and accelerating repeatable revenue in the smaller enterprise and mid-markets.
As part of this, it will also be providing incentives such as rebates for partners to embed Riverbed products into their services and solutions.
In addition, Riverbed will add a new track to its partner program for managed services and make focused investments and refinements to its value-added distributor program.
To meet the evolving buying needs of customers, Riverbed will launch pilot programs for managed services sold via the channel with subscription licensing and pricing. Riverbed is also in the process of launching an authorised consulting partner track to enable key partners to better support customers by delivering Riverbed franchise professional services.
Riverbed global channels senior vice-president, Karl Meulema, said Riverbed is doubling-down on its investment in partners as the IT industry is going through a transformational phase. He added that partners are more important than ever to its growth and expansion into new markets during this digital transformation.
“We are making resource, program and IP investments designed to engage with our partners at the customer level, build differentiated embedded solutions and services, create a partner services economy, and develop revenue and services opportunities for our partners in the channel-led space.”
Meulema continued that technology, including mobile, SaaS and Cloud are disrupting business models and providing new ways to engage and connect with customers, as well as creating entirely new routes to market.
“The updates to our partner program are designed to help our partners make this market shift. Riverbed’s disruptive SD-WAN, visibility and software-defined edge platforms, along with our continued leadership in WAN optimisation, make us the ideal go-to-market partner in this dynamic market,” he mentioned.