Oracle encouraged its partners to think like a startup to navigate the treacherous waters of digital transformation at the Digital Disruption Conference 2016 in Sydney.
Oracle head of digital APAC, Paul Ricketts, spoke about how the fear of failure is a major barrier to companies transformation.
He acknowledged how difficult it can be for businesses to make the decision to invest in disruptive technologies because of the potential expense and time waste.
To combat this, Ricketts said businesses should start thinking like start-ups.
“Digital means innovation, information and interactions and digital transformation is about changing the way companies bring services to market. How can you change the ways you approach innovation? How do you adopt a change in philosophy? You need to change the way you think about delivering information and data to people and changing people's experiences,” he said.
According to Ricketts, a key step is about establishing the right culture.
“Digital has to be at the forefront of everybody’s minds from the chairman of the board right the way through to those who look after the physical building facility. Everyone needs to be thinking digital to create a culture that encourages people to submit ideas about ways of changing and innovating. There are people out there that have lots of great ideas and the trick is understanding how to tap into those. The human ecosystem drives innovation,” he continued.
Ricketts said business’ customer call centres are often untapped resources. He said it is the portion of the company that directly hears customer complaints and suggestions as to how the business’ services could be improved.
Another strong part of the discussion was data. Ricketts said, “All information is valuable. Our job is first of all to find the information, whether it is unstructured or structured, and the biggest challenge in most organisations is not storing the information, but it’s finding it and having the right search capability to look for relevant data to make sense of it.”