Synnex Australia has officially launched its Synnex Cloud Automation platform to channel partners across the country, as the distributor ramps up its local cloud offering.
Kickstarting the distributor’s National Cloud Roadshow starting on March 10 in Sydney, Synnex will show resellers how to provision and manage their cloud business on the platform, as well as ordering cloud IaaS and SaaS services on demand.
In addition, further features include the ability to upsell and cross sell, and attach hardware with cloud bundles under one platform.
"With the new Synnex Cloud Automation platform, we are offering an upsell opportunity for our partners to bundle cloud solutions with their existing hardware and software sale,” says Kee Ong, CEO, Synnex Australia and New Zealand.
"Channel partners can establish a great recurring business model. This platform also offers significant value to Cloud resellers to transact, provision and manage their cloud business under one fully integrated portal.
"More cloud vendors are strategically partnering with Synnex due to our reach in the APAC region.”
Vendors on board
Ong says the current Synnex cloud vendor portfolio includes IBM Softlayer, Rackspace, Cirius, Nomadesk, BitTitan, Fenestrae, Egnyte, with "many others in the pipeline".
"At Rackspace, we’re seeing intelligent partnerships and creative solutions as vitally important towards meeting our customers’ increasingly complex and individual cloud requirements,” says Angus Dorney, Senior Director and General Manager, Rackspace.
"What stands out about this partnership is the opportunity for Rackspace to provide tailored managed services, in an easy and automated package for our channel partners.
"Resellers and agencies can use one platform to manage all of their cloud accounts, with the assurance that they can call on our team at anytime. They get the best of both worlds."
Ong says part of the Synnex Cloud Strategy is to help partners bundle cloud SaaS products such as Cirius with hardware.
Consequently, the Cirius Try before you Buy option has been fully integrated into the Synnex Cloud Platform.
"We are excited about the partnership with Synnex and the opportunity it represents for both channel partners and clients in the Asia Pacific market," adds Josef Lara, SVP Business Development, Cirius Messaging.
"The demand for secure messaging is rapidly increasing and Synnex is ideally positioned to provide distribution, sales support and service for businesses that need to send and track secure email, share large files and manage a secure e-signature workflow on any device."
As the Synnex Cloud Automation Platform is being rolled out into other APAC Countries, Ong says the distributor can offer cloud SaaS vendors such as Nomadesk, Fenestrae and other cloud ISV’s a "strong marketing capability" and reach in the APAC region.
"Reaching professional customers through distribution is strategic to Nomadesk," adds Filip Tack, CEO, Nomadesk.
"That is why we seek collaboration with tier-one distributors that embrace SaaS, to propel our global expansion.
"We are privileged that Synnex has chosen to integrate the Nomadesk business file sharing and synchronisation software into its marketplace.
"Our partnership will undoubtedly boost the Nomadesk presence, and sales, in the Asia-Pacific market."
Furthermore, Ong says the Udocx Cloud SaaS solution allows Synnex channel partners to bundle cloud scanning software with existing Multifunction Devices to scan directly into many repositories.
"We are convinced that with Synnex we have found an excellent SaaS distributor for Fenestrae Udocx in the APAC region," adds John Duurkoop, Director of Sales, Fenestrae.
"By being part of the Synnex Cloud Platform, Udocx allows organisations to gain full advantage of efficient digitising documents, while also providing Fenestrae with a reliable partner that offers convenient digitisation solutions to both Synnex resellers and their end-users."
Coupled with the cloud launch, Ong says Synnex recently signed a distribution agreement with Abbyy to allow channel partners to bundle hardware and upsell with cloud software.
"At ABBYY we are proud to be partnering with Synnex Australia and their revolutionary approach to facilitate cloud offerings through the traditional reseller channel," adds Henry Patishman, Australasia Sales Director, ABBYY.
"Via this platform ABBYY will be offering ESD licensing for our world-leading range of desktop OCR and PDF products as well as developing numerous enhanced SaaS offerings targeted for specific data capture, document conversion and linguistic tasks."