Telecommunications company, Optus, has partnered with start-up incubator, ATP Innovations. The partnership results in Optus becoming an inaugural member of the incubator’s Multiplier Program.
This industry engagement program will see Optus collaborate with start-ups, researchers, and universities to work on a range of consumer driven product solutions. ATP Innovations is owned by University of Sydney, University of Technology Sydney, University of New South Wales and the Australian National University.
ATP Innovations works with researchers and entrepreneurs to help them raise capital, build a team, secure government grants, create new products, grow revenue and ultimately exit the business profitably.
The Multiplier Program enables invited industry participants to work with a community of start-ups, industry, and researchers to create an exchange of information and ideas. Optus joins IAG, Cook Medical, and Woolworths as Multiplier Corporate Partners in 2016.
Optus acting managing director of product and marketing, Ben White, said taking part in the Multiplier Program is a natural extension of its relationship with ATP Innovations.
“Optus has been actively involved in their work for a number of years now and we see this as an exciting opportunity to collaborate with their network of creative minds to produce innovative solutions that may benefit our business.
“With a number of products currently undergoing user testing there is an exciting future ahead for the team at the Optus Yes Lab, and we are really looking forward to seeing the business evolve in this space,” he said.
The Optus Yes Lab program was created in October 2015 and was designed to use the same methodology and product development cycles as the start-up world to identify opportunities.