Unified communications technology vendor, Avaya, has appointed Maan Al-Shakarchi as head of networking in Europe, Middle East and Africa, and Asia-Pacific (APAC).
The new role finds Al-Shakarchi responsible for driving sales of the company’s next-generation networking solutions across the region with a focus on its SDN Fx networking technology.
Avaya said he will also be involved in building momentum behind Cloud and software-based business models, which are growth opportunity areas for the company.
Al-Shakarchi said a flexible and reliable network is essential for forward-looking businesses that want to capitalise on the megatrends of today and tomorrow, including network virtualisation, Cloud, mobility and video.
“In my new role, I’ll be supporting Avaya customers in achieving their ambitions to become digital businesses, and helping them to future-proof their technology investments by adopting what we believe is the most advanced fabric-defined networking solution on the market today,” he added.
Avaya president for Europe, Middle East and Africa, APAC, Nidal Abou-Latif, said, “since joining Avaya, Maan has played a vital role in transforming the company into the software and business collaboration powerhouse it is today.”
“With his impressive track record in driving adoption of our leading SDN Fx networking technology, Maan is also one of the main reasons that Avaya is currently leading the networking industry as a whole towards fabric-based architectures. I have every confidence he will continue to drive our networking business forward in this new position.”
Al-Shakarchi began his career at Avaya in 2005 as part of the Nortel team and most recently led Avaya’s networking business for the global growth markets theatre, overseeing networking implementations with customers including Al Noor Hospital, Burj Khalifa and the Dubai Financial Market.