Software AG has launched its new Smart Store Monitoring, allowing stores to utilise functionalities of the Internet of Things (IoT).
According to Software AG, the solution connects IoT-enabled data sources such as in-store sensors, feeds and predictive models, allowing retailers to access real-time and predictive analysis capabilities within their stores.
According to Software AG retail industry director, Oliver Guy, real-time insights could suggest retail managers should redeploy their staff to ‘hot areas’ in the shop to meet high demand or to fine-tune promotions to better respond to consumers within a particular location.
“The role of the store is expanding from a historically transaction only point to an omni-channel hub at the centre of all selling activities. Additionally, retailers are under immense pressure to provide a seamless, superior shopping experience to stay ahead of the competition.
“To benefit from the store’s shifting purpose, and growing shopper expectations, retail managers must be able to track, monitor, analyse and optimise all in-store activity in real-time,” he added.