Global polling and research firm, YouGov, has released its 2015 Best Brand Australia ranking, with Google nabbing the top spot.
This is the first time the poll has been conducted in Australia, with a buzz rankings chart that shows the brands with the highest average buzz scores between October and December 2015.
These brands were rated using YouGov BrandIndex’s buzz score and respondents were asked if they've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, and if it was positive or negative.
Buzz scores ranged from 100 to -100 and were compiled by subtracting negative feedback from positive.
Google was ranked top with the highest buzz score of 28.4 in 2015, while YouTube and Aldi ranked second and third with 26.3 and 25.8 on the buzz index respectively.
“In 2015, Google features on 16 of the Top Ten lists for the 24 countries tracked, reaching lead positions in Australia, Canada and Mexico.
“Google’s 2015 included a major restructuring to Alphabet, optimizing Android, and improved performance for countries with poor connectivity. Google Maps now runs a modified version offline. Google subsidiary, YouTube, also does well, appearing on 14 of the country lists and tops out The Netherlands Top Ten,” BrandIndex global CEO, Ted Marzilli, said.
But Google and YouTube weren’t the only ICT companies to make the top 10 cut.
Apple, Netflix, Samsung, and Facebook also made the list. Apple came in fourth, with a buzz score of 25.0, while Netflix ranked seventh with a score of 22.6. As for Samsung, it was eighth on the ranking list with a buzz score of 22.3, while Facebook came in tenth with a score of 20.8.
“Now a long-running theme, global tech and Internet giants Google, YouTube, Samsung, Facebook and Apple dominate the BrandIndex Global Rankings for 2015.
“Telecoms behemoths Samsung and Apple duke it out in many of the country lists with Samsung appearing on 12 country lists and Apple on 10. The iPhone brand also appears on eight lists. Facebook appears on 11 country Top Ten lists and takes top spot in both Thailand and Egypt,” Marzilli added.
Other brands that made it on the 2015 Best Brand Australia top 10 ranking include Coles at number five, Bunnings following it, and Kmart at number nine.