CITRIX SUMMIT 2016: How Citrix will maintain its relevance to the market and its partners

CITRIX SUMMIT 2016: How Citrix will maintain its relevance to the market and its partners

Focuses on simplifying its strategy and sales opportunities

Refocusing on its core strategy, reaping opportunities in the mid-market and establishing clear actions and plans are some of ways that Citrix is cementing its place in the market.

“We had some hurdles and disappointments in the first half of 2015,” Citrix senior VP worldwide sales and services, Carlos Sartorius, said. “But then we really focused and thought was important to our customers and we were able to comeback. We wouldn’t be able to do this with the right people and partners.”

The vendor has made it clear that it wants to build stronger ties with its partners. The first step in doing this was through staging a global partner conference in Las Vegas, attracting more than 4000 attendees across many continents.

“We want to ensure that there’s a good alignment as we kick off in 2016 between our sales force and our partners,” he said. “Partners know they’re an integral part of what we’re trying to do. We’re really creating focus and driving the business in the right direction.”

Sartorius said there’s opportunities and potential growth across all market segments. It has large deployments within finance and healthcare sectors, and he particularly highlighted the mid-market arena. He also touched on key trends that partners should be active in such as Windows 10 migration, Skype for Business, Chromebook and Linux.

The vendor also simplified its sales priorities to focus on landing new customers, expanding its footprint and partner for success.

“Our path to grow in 2016 is that we’ll go back to basic selling strategies and take time to figure out new customers that we can bring in,” he said.

Some of the largest brands investing in Citrix include NTT, Microsoft, Apple and HSBC. In 2015, Sartorius said it saw about 229 customers invest more than $1m in Citrix.

Julia Talevski attended Citrix Summit 2016 in Las Vegas as a guest of Citrix.

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Tags CitrixWindows 10Carlos SartoriusSkype for Business

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