Telecommunications company, Optus, and the Australian Olympic Committee (AOC) have signed a 10-year agreement that will sees Optus become the official telco partner of the Australian Olympic team.
The company said, in a statement, that the deal is one of the Australian Olympic Committee’s biggest ever national sponsorship deals which will run until 2026.
The Optus sponsorship includes the Summer Teams for Rio 2016, Tokyo 2020 and the yet to be determined host city for 2024. It also covers the Winter Teams for PyeongChang 2018, Beijing 2022 and the yet to be determined host city for 2026.
Optus also said the Youth Olympic Games Teams (winter and summer) and other Teams that the Australian Olympic Committee prepare, such as the new World Beach Games commencing in 2017, will all benefit from this sponsorship commitment.
Optus acting managing director of marketing and product, Ben White, said the multi-year agreement gives Optus access to a comprehensive sponsorship program which includes the partner recognition program, Olympic themed promotions, branded merchandise, VIP events, Olympic Games tickets and hospitality, and licensed product opportunities.
“Today marks the start of another important sporting partnership for Optus in our journey to become a mobile-led multimedia company.
“Our brand connects millions of Australians every day and we look forward to working with the Australian Olympic Committee to connect sports fans with memorable sporting moments and the best athletes from Australia and around the world,” White said.
AOC president, John Coates, said this long term partnership with Optus ensures a long-term financial commitment to the Australian Olympic Team.
“We’re thrilled Optus has decided our Australian Olympic Team is the perfect brand to amplify their engagement with the nation and we look forward to the support of their employees and their millions of customers throughout Australia,” Coates added.