2. The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior – Shlomo Benartzi & Jonah Lehrer
This brilliant and well-researched book is about how our fascination with “screens” has led us to make rash decisions and impulse purchases. It examines how color, the position of icons and features, and other subtle cues impact our decisions and could lead to better ones.
Pages: 256 (hardcover)