Finance controls and automation Cloud platform company, BlackLine, has launched a global channel partner program as part of its strategy to expand global distribution and meet the surging demand among accounting and finance teams for its solutions.
The BlackLine channel partner program will be part of BlackLine’s strategic partner community and provides incentives around compensation as well as program enablement and support benefits.
BlackLine provides a unified Cloud platform that supports an entire close-to-disclose process, helping midsized companies and large enterprises strengthen controls, lower compliance risks and gain greater efficiencies and visibility across critical finance and accounting processes.
BlackLine has signed on more than 25 channel partners in regions around the world, including North America, Europe, Latin America, Australia, Asia and Africa. BlackLine channel partners in the A/NZ region include Professional Advantage and UXC Eclipse.
Designed to help partners transform their business to fully capitalise on the revenue growth opportunity of the BlackLine platform, the company is offering a range of services – from business planning, sales, marketing and enablement resources to training, education and certification.
The company has already begun implementing channel marketing, training and support services on a global level.
BlackLine global partner channel vice-president, Kim Di Paolo, said as a BlackLine channel partner, they have the opportunity to market, sell, support and provide consulting services to their customers, with the program providing end-to-end support across all these reseller activities.
"BlackLine provides a compensation program, with partner margin for subscription sales based on the program tier a partner is in. It also enables all partners access to our partner portal for BlackLine sales, presales and marketing materials, as well as online and instructor-led training.
"The BlackLine Channel Partner Program provides an enablement path for each partner that includes channel management sponsorship as well as tier two enablement to support partners' onboarding process," Di Paolo said.
Partners can also participate in the partner finder and enjoy priority access to BlackLine events and partner advisory boards, as well as dedicated access to internal BlackLine resources and discounted training, depending on their partner tier.
The BlackLine channel partner program is tier-based – consisting of bronze, silver and gold levels. Advancement through the tiers is based on partner revenue performance on an annual basis.
It enables partners to advance quarterly to higher tiers based on revenue achievement and program compensation incentives and partnership benefits increase with each tier.
BlackLine chief revenue officer, Chris Murphy, said adding BlackLine to their product portfolios will enable channel partners to provide their customers with a solution while also providing the partners themselves with margins and incentives to help grow their business.
“We look forward to a very collaborative go-to-market approach with our channel partners,” he said.
According to Murphy, the company launched the program as it noticed that with intensifying global competitive pressures, a rapidly changing regulatory landscape, the growing complexity of financial processes, and heightened demand for clear visibility into balance sheet data, more companies are leveraging Cloud-based tools and undergoing large-scale finance transformation projects in an effort to modernise their organisations.
“Mid-market and large companies alike are developing new products, entering new markets and extending their geographic reach. As such, we need to arm channel partners with a solution to offer clients while compensating the partners with upfront revenue and an annuity stream,” he added.
Partners will have to engage with BlackLine in a partnering agreement process before they can join the partner community. BlackLine does not currently charge a partner program fee.