Marketing software provider, Marketo, has appointed Greg Taylor as its new regional managing director. He replaces Aden Forrest, who recently left Marketo to return to New Zealand.
Taylor makes the move to Marketo from BMC Software, where he served as its country managing director for about a year. Based in Marketo’s Sydney office, he takes on responsibility for growing sales and customer retention for the region, as well as providing feedback for the development of the company’s products.
Marketo worldwide sales and operations executive vice-president, Steve Winter, said Taylor’s extensive experience in the tech industry equips him for the role.
Prior to working at BMC Software, Taylor was Software AG A/NZ vice-president for more than two years. He served as Oracle Australia’s vice president before that, between 2005 and 2012.
Taylor also held a number of other roles during his tenure in Oracle, including senior sales manager of middleware in Asia-Pacific, senior inside sales manager South Asia and inside sales account manager.
He is also a non-executive director of WhiteSky Labs, a Sydney-based company providing integration and API management solutions worldwide.
“He understands software, knows the cloud and can tailor solutions for businesses large and small. It’s rare to get a commercially minded technologist with the level of experience that he has,” Winter said.
According to Taylor, he made the move to Marketo as it is at the centre of two important waves influencing software services today.
“Marketo provides a solution driven by data. We know it’s at the heart of marketing for any progressive company, but many struggle to come to grips with how to use it effectively. The other important element is automation – people need technology to cope with the increasingly diverse ways in which companies communicate with their customers.”
He also referenced recent research from The Economist Intelligence Unit, commissioned by Marketo, which showed that three in four marketers in A/NZ said the structure and design of their marketing organisation will change over the next three to five years.
“Technology is crucial to this change, as marketers develop closer relationships with their audiences,” he added.
As well as promoting Marketo’s offering, Greg is charged with increasing awareness of the benefits of marketing technology to the broader business community.