Intelligent workspace management company, Matrix42, has plans to aggressively penetrate the Australian market, and the channel is its key in doing so, according to its managing director, Michael Alf.
Matrix42 established itself in the Australian market when it acquired Aussie mobile device management company, Silverback MDM, last year.
“The acquisition was a result of Matrix42 identifying a gap in that area and Silverback MDM proved to be a strong partner in that market. We then started integrating that company’s technologies into our organisation.
“With this acquisition, we are ready to strengthen our position in the Australian market and to be close to our local customers, as well as the fast-changing Australian mobility market. There is a lot happening in this country and we want to capitalise on it,” he said.
Since Alf came on board the company in May this year, he’s made it priority to strengthen the company’s operations in Australia. He’s since hired more staff for the local team and has been working on the company’s go-to-market strategy. Alf told ARN that in building on its plans, the German company is seeking new partners in Australia.
“We’re active through our partners and we currently have only a small footprint of three partners in Australia – namely. Enosys, Airloom, and Delv. That’s something we want to grow and further develop,” he said.
According to Alf, the company is looking to have on board another four partners in the next year and depending on the footprint they achieve, the company will assess if it requires any more in for the near future.
“We are quite selective. Globally, we work closely with strategic partners in areas around ITSM, workplace management, and workplace compliance, and we’re also looking for partners in these areas here.”
Alf mentioned that the company and its partners will continue to focus on some key verticals that include financial services, retail, and professional services space that include law and recruitment firms.
He claimed that although Australia is advanced in terms of devices and mobility management in the workplace, most Australian organisations are still struggling in the adoption of comprehensive and end-to-end workplace management strategies.
“When we look at the market, we see a massive change in the workspace. We see more devices per person, more people spending time outside the office, and an increasing number of devices managed by enterprises.
“This results in a far higher complexity and that’s where we work with partners who then help these organisations by consulting with them and finding them the right solutions,” Alf added.
Additionally, Matrix42 has just launched its new unified endpoint management solution that aims to help organisations with workplace and mobility management by providing a single licence for all devices.