HP is taking on a revamped approach to the design of its products. According to a number of the company’s local executives, security and mobility are key in its product design, alongside design aesthetics that it has always had a focus on.
And the transformation in the marketplace is a key reason for it.
“We’re seeing the workforce changing, we’ve got more millennials entering the workforce, the workplace is also seeing changes – work is something you do, not a place you go. Also, everyone is becoming more mobile,” HP South-Pacific personal systems Director, Paul Gracey, said.
According to Gracey, about 1.5 billion people will be classified as mobile workers this year and as such, wants to create products that take into consideration these changes in the way people consume technology.
“People’s workstyles are multiple devices but with multiple personalities on the device. It’s not really about having separate devices for work or home. This is really blurring the lines of what you use the devices for and what your expectation of the device is going to be.
“And so, security and manageability also becomes paramount in this mobility story,” he added.
HP South-Pacific market development manager, Tony Sayed, said protecting against security is one of the biggest challenges many customers are facing.
“73 per cent of CISOs expect a security breaches this year and the average cost of a security breach is $US3.8 million. 53 per cent of IT managers believe that solutions are vulnerable to cyber attacks,” he claimed.
Sayed addresses that HP wants to fill this gap through its SureStart, run-time intrusion detection, and Secure White Listing technologies.
“As businesses are re-inventing themselves, we’re re-inventing ourselves too. We have to start at the core of technology since security needs to be built-in and not added on.”
HP has also recently launched its Spectre X2, Envy 13 notebook, a redesigned HP Elite One, HP Elite Desk 800 G2 Desktop Mini, and HP Envy 4550 all-in-one printer, which boast these features amongst others.
The products will be available from HP’s retailers, as well as its commercial resellers and distributors.
Gracey added that for the channel, it’s about providing them with the proliferation of choice in products with a variety of features. He claimed for the reseller, there’s limited distribution in terms of products and this new product range presents them with choice.
“Innovation is heart and core to who we are. Innovation comes in lots of forms and defines how we want to engage with our customers, partners, and end users,” HP South-Pacific printing and personal systems country marketing leader, Darren Needham-Walker, added.