Coles has inched its way into the telecommunications space with a new pre-paid mobile plan. The new Coles Prepaid $10 for 10 days mobile plan comes with unlimited standard national talk and text within Australia, and 400MB of data on the Optus 4G Plus network.
Coles will also introduce a $10 Pay As You Go plan, with a 60 day expiry and includes standard national calls within Australia for $0.12 per minute, $0.12 per standard national text (per 160 characters) and MMS, and $0.12 per MB of data (charged in per KB increments).
Coles said, in a statement, that the $10 Pay As You Go pricing plan supports the customers’ needs for a low cost recharge option with a long expiry.
In addition to the pre-paid offer, Coles customers will also earn flybuys points with every Coles Prepaid recharge purchased in store.
Coles general manager of non-food, Karin Zimmerman, said Coles customers across Australia can take advantage of this new pre-paid options with a short or long expiry, making it easier to manage budgets and stay in touch with friends and family.
Zimmerman added that Coles is delighted to partner with Optus to deliver value for pre-paid mobile customers as the category continues to grow.
“Our customers told us they’re looking for pre-paid options to assist in managing tight budgets and they enjoy the simplicity and freedom of no commitments or contracts.
“We’re excited we can offer options on the Optus network for budget conscious shoppers such as mums managing mobile plans for the whole family. With a plan that costs as little as a dollar a day, this is another way we can help our customers control their costs week to week,” Zimmerman said.
Optus retail sales vice-president, Michele Garra, mentioned the partnership brings together two trusted Australian brands that offer value for pre-paid mobile customers.
“Partnering with Coles allows Optus to extend our prepaid mobile base to more people at a fantastic price point,” Garra added.