What will be the key channel plays for 2015?
xMatters’ key channel play in 2015 is to strengthen our regional presence and develop our current footprint through the onboarding of new partners.
In October, xMatters announced that it is building a worldwide ecosystem of partners to advance its intelligent communications platform for rectifying business disruptions in today’s connected enterprise.
Today, the company has more than 200 integrations and partnerships. The Global Partner Program members include Hagrid Solutions, RXP Services, CSS, BMC Software and HCL Technologies and we are looking to grow this base substantially over the remaining months of 2015 and into 2016.
What will be the key technology for 2015?
The xMatters platform focuses on five pillars for the enterprise – IT management, business continuity management, proactive communications, business operations and the Internet of Things.
The increased automation of communications within the enterprise is the key to all of the above. As a Cloud- based communication service, xMatters can enable any business process or application to trigger two-way communications (push, voice, email, SMS, etc.) throughout the extended enterprise during time-sensitive events such as IT failures, product recalls, natural disasters, dynamic staffing, service outages, medical emergencies and supply-chain disruption.
An important aspect of the xMatters platform is that it doesn’t replace any existing technologies. We want to enhance the way existing technology is used by improving the way those systems communicate within an organisation to employees and customers, as well as business processes overall. For a channel partner, that’s exciting because it allows them to revalidate why the customer bought the service desk or the monitoring software in the first place and ensures that their customers are maximizing the value of their technology investments.
This is of particular importance as customers start to realise the value of the automation they have implemented to date and are driven to look for more. xMatters represents the last mile of automation....the automation of communication.
What is your key message to the Channel?
The most valued resource for organisations and in our personal lives is time. xMatters’ overarching message to the channel is that partners need to continue to find ways to help their customers reduce time wastage which in turn reduces costs and improves the “always on” experience they are trying to provide their customers, be internally or externally.
The bottom line is that by partnering with xMatters, partners can improve how efficiently customers, end users and subscribers communicate.
What is your key warning to the channel?
Building on the above point, if a partner fails to deliver innovation and help a client reduce costs, time wastage and business risks, someone else will.
Key to your company in 2015?
The key to xMatters success in 2015 has been through the building of strong relationships with organisations that have trusted relationships with their customers, and which have expertise in the IT management space.
The only way we can continue our recent rapid growth and extend xMatters’ local reach is through these partnerships. My background in channel has made me a firm believer in the importance of high-value and long-term alliances.