Telecommunications vendor, Optus, is satisfying increased appetites for entertainment with a new entertainment plan built for Netflix, which includes a bonus six-month Netflix gift subscription offer for Aussies.
Joining Optus’ existing suite of unlimited data plans, the Entertainment Starter Bundle is built for streaming services like Netflix. The $90 bundle is targeted at customers who want a range of entertainment choices in the one place, with the freedom of unlimited data and unlimited calls to Australian landlines.
In addition to the above, it includes Optus TV with Fetch, admission to a massive movie library, as well as catch-up TV.
In addition, Optus is giving eligible home broadband customers a bonus six-month Netflix subscription when they join Optus. This offer is also available for existing home broadband customers who re-contract with Optus.
The bonus Netflix subscription will be available from November 2, 2015 until January 31, 2016 for new and existing customers who sign up to the Entertainment Starter Bundle on a 24 month contract; Home Entertainment Bundle on a 24 month contract; or Ultimate Home Bundle on a 24 month contract.
Optus managing director of marketing and product, Vicki Brady, said the company launched the bundle as customers have mentioed they want an easy and flexible streaming experience that allows them to watch what they want and how they want, without the worry of frustrating data limits.
Brady indicated that although streaming content is rapidly changing viewer behaviour, some Australians are still reluctant to try video on demand services. In particular, 25 per cent of these Aussies are concerned about additional internet costs, including data charges.
Brady claimed Optus, as a business, wants to change this mindset.
“They also want the convenience of a set top box that gives them access to a world of entertainment without the hassle of juggling between sources, devices and remotes. Our new Entertainment Starter Bundle includes Optus TV with Fetch and delivers everything our customers have been asking for,” he added.