Enterprise information management company, OpenText, has revamped and relaunched its global partner program to help partners simplify, transform, and accelerate the delivery of solutions, services, and support to customers worldwide.
The new partner program includes a number of significant investments that OpenText will make to support its global partners, including a marketing development fund, loyalty and referral programs.
At its core, the new scheme will offer partner support across the whole lifecycle of the customer relationship, providing a number of distinct programs, benefits and investments to three core partner types – resellers, service providers, and technology partners.
Each program includes three new tiers – silver, gold and platinum – and partners will move through the program tiers upon achievement of specific pre-defined targets in return for enhanced commercial benefits and program rewards.
OpenText CEO, Mark Barrenechea, said the new global partner program will redefine OpenText’s go-to-market model in the age of digital, enabling scale, global consistency and added-value to the key enabling digital solutions of information management, business networks and analytics.
“The OpenText Global Partner Program represents a significant investment in our partner community. As customers move into the digital world, they are looking for partners who can help them transform their business.
“We view our partners as an extension of our global sales force, connecting customers with OpenText solutions. By building deeper relationships between OpenText and our value-added partners, we will ensure that customers have access to the right solutions, consultancy and support,” he said.
In addition to the new program framework, OpenText will also be investing in three new partner incentive programs. These include:
- The OpenText market development fund program where the company will provide 1:1 matching for partner marketing expenditures on approved business plans to extend the potential reach of partners’ marketing activity around OpenText campaigns.
- The OpenText partner loyalty program where partners can earn points redeemable against sales enablement, events, training, accreditation and other OpenText services. This is applicable to partners that successfully complete defined activities during a given time period.
- The OpenText referral program where all worldwide partners can receive payment for introducing net-new customers and / or opportunities to OpenText.
OpenText will be providing partners with more details around the OpenText global partner program at its annual partner summit taking place November 9 and 10 in Las Vegas.