Our product is purpose built for the channel: Centrify

Our product is purpose built for the channel: Centrify

Unified identity management player says its product adapts to partner capabilities

Unified Identity management company, Centrify, claims its product is designed to be sold through the channel.

The company’s vice president of product strategy, David McNeeley, told ARN that because of its cross platform approach, the offering will work within whatever business model a partner has.

“For a long time we have been focused on integrating Unix, Linux and Windows machines into active directory. Controlling who can log in and what their rights are and that has served us very well to fight against some of the cyber threats, the modern attacks that are taking place,” he said.

“When Attackers try to reuse identities and take control of privileged accounts, that’s when they can do harm. That is a more on premise style solution and we do have a lot of channel partners that take that to market.

“We have also extended that identity management model out to a Cloud-based environment so that we could control access to the new hosted applications. We are starting to find a lot of customers moving to Office 365, workday and servicenow as replacements for things that used to be on the inside. In response we have powered this identity management system to be able to manage all of those things while leveraging the active directory that’s on premises."

McNeely explained that the Centrify product is designed to be sold through the channel via multiple models.

“We have a lot of different models, we can empower a channel partner to go out and sell it to their customer and it is a subscription offering that the customer can then manage themselves. We have another model where we can empower an organisation to go out and sell it to their customers and manage it for them as well.

“In that case, they retain management responsibilities for the Cloud service and security. They act like the outsourced IT for that organisation."

Centrify vice president of product strategy, David McNeeley, added that while it is always good for the vendor to be customer facing, in markets outside the US, the partner community is vital for success.

“We are very partner focused, we want to work with partners on multiple levels. There are some relationships that are purely fulfillment. However, the best type of relationship we have is with partners that have a technical background themselves and understand the technology,” he said.

"Reselling our product is one part of it but there is certainly services that they can wrap around it to add value."

El Capitan gets day 1 support

The company has also made its Identity Service available for users operating on Apple’s new OS X El Capitan operating system.

Centrify said this continues its long standing track record of delivering Day 1 support for Mac OS X releases.

“To truly enable Apple devices in the enterprise, IT needs more than device management products that give short shrift to Macs, or SSO products that don’t extend to Mac and mobile devices,” said Chris Webber, Director of Products at.

Centrify director of products, Chris Webber, said that as user adoption of Apple devices continues to grow in the enterprise, organisations need solutions that manage and secure the applications deployed to users, as well as the devices.

“After all, the real value is the ability to access the applications that employees need to get their job done. Centrify Identity Service helps protect organisations from risks and secures Cloud apps across the enterprise via SSO, user provisioning and multi-factor authentication.”

The company has also introduced several Mac and mobile management features, including an Apple device enrolment program support to streamline bulk deployments of corporate-owned Mac and iOS devices and an enterprise app store to centralise and simplify app distribution.

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Tags LinuxunixWindowsidentity managementMacCentrify

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