Pan flute-playing lama leads Schneider Electric’s new IoT campaign

Pan flute-playing lama leads Schneider Electric’s new IoT campaign

New brand strategy fuelled by operational intelligence approach to IoT

Schneider Electric's pan flute-playing lama

Schneider Electric's pan flute-playing lama

Schneider Electric has a new global brand strategy spearheaded by a lama playing the pan flute.

The company said its Life Is On strategy is fuelled by its operational intelligence approach to the Internet of Things (IoT). The approach is said to transform how people and organisations consume energy, better automate industrial processes, and increase the quality of business decisions.

In an approach reminicent of the recent campaign, the lama is used to demonstrate the power of bringing the Internet to under-developed communities whaen its YouTube video goes viral.

Schneider Electric said the approach relies on optimised automation and control, advanced remote management, predictive maintenance, enabling managed services, advanced analytics and generation of actionable information to drive informed decision-making in our homes, manufacturing facilities, data centres, buildings and cities.

Schneider Electric chairman and chief executive, Jean-Pascal Tricoire, said the firm must invest heavily in innovation, connecting its products and systems through the Internet of Things to our portfolio of software, making energy more distributed and connected.

“Our solutions serve the key markets of residential, buildings, data centre and networks, energy and infrastructure, and industry, globally. We are committed to helping our customers succeed in this new reality by transforming their businesses and organisations into more connected enterprises -- with deep, real-time, Operational Intelligence,” he said.

"The Internet of Things is reshaping business across industries in Australia, and our Operational Intelligence approach is helping our clients realise the promise of IoT today," said Schneider Electric zone president A/NZ, Gareth O’Reilly.

"The pace of change is increasing, and connected products are making up an increasing part of our portfolio. Our customers are seeing the benefits of solutions that automate processes while also providing the intelligence to make better business decisions," he added.

Schneider Electric has also been elected to the steering committee of the Industrial Internet Consortium (IIC). Through this appointment, Schneider Electric said it will take a more central role alongside thought leaders from AT&T, Cisco, General Electric, IBM and Intel in developing recommendations for industry specifications and developing frameworks to speed the adoption of industrial IoT technologies around the world.

Schneider Electric senior vice president, industry and government affairs, John Tuccillo, will represent the company on the Industrial Internet Consortium steering committee.

The company said IoT technologies are fundamental to its focus areas in market segments such as water, oil and gas, data centres, mining, utilities, healthcare, food and beverage and smart cities, as a way to further maximise efficiency and sustainability for customers.

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