Enterprise Information Management (EIM) company, OpenText, has extended its integration of OpenText Digital Asset Management (DAM) with SAP hybris solutions, including SAP hybris Commerce, SAP hybris Marketing and hybris Customer Experience.
The companies said the extension of the partnership can provide application users a centralised repository of media such as video and images, to deliver marketing campaigns and commerce.
The new release of OpenText DAM also includes a programming interface for customisation, automated asset version updates, additional rendering services, and an on-demand media delivery service.
OpenText chief marketing officer, Adam Howatson, said organisational information has traditionally lived in separate and siloed systems, which can impede the flow of information from one area to the next.
“As companies modernise their systems of engagement, they need a simple, integrated platform that supports growth with a single enterprise solution for digital asset management for all channels. Together with SAP, we will help companies move beyond CRM to modernise and simplify solutions to take customers to the next level of customer experience,” he said.
Hybris Software chief strategy officer, Brian Walker, said, “today’s businesses must deliver consistent, contextual experiences across all their channels and touchpoints, optimising content for each customer. We are thrilled to have OpenText join us on this journey, pairing OpenText’s leading digital asset management capabilities with SAP hybris.”