Digital engagement company, LivePerson, has launched two new datacentres in Australia – one is based in Melbourne and the other in Sydney.
The primary datacentre, located in Sydney, will serve as a hub for the company’s key Asia-Pacific customers, which includes Australia’s big four banks and other Asia-Pacific brands across different industries such as Telstra, Qantas and Medibank.
The second datacentre will be situated in Melbourne to provide back-up and redundancy. LivePerson now has six datacentre facilities equipped with redundancy plans across the globe, including the US, England, Amsterdam and Australia.
According to the company, the decision to build out local datacentre infrastructure within Australia was driven by growing regional demand for Cloud services and a goal of delivering premium quality services with minimal latency, as well as enhanced legal compliance and security capabilities.
LivePerson Asia-Pacific regional director, Steve Fitzjohn, said it decided on investing and deepening its footprint in Australia to support expansion in this region.
“The time is right for us to invest in local datacentres to support regional expansion as some of our largest customers and prospects want a local hub for their growing volumes of data.
“We pride ourselves in investing in high levels of data security to ensure that client and consumer data are stored responsibly, while providing the most personalised, and innovative experience possible, which is what our customers demand,” he said.
In addition, Fitzjohn added that Australia’s booming digital economy and demand for Cloud services drove the decision to deepen infrastructure investment in the region.
“With figures from a recent Deloitte report valuing Australia’s digital economy at $79 billion or 5.1 per cent of Australia’s total gross domestic product, we believe the market is ripe for this kind of investment,” he claimed.
“The local datacentre should also help us expand our reach across industry sectors interested in local presence, such as local, state and federal governments within the region.”
He also said LivePerson attributes much of its success in the Asia-Pacific markets to growth across a number of key verticals including finance, telecommunications, travel, insurance, utilities, retail, education and a range of other segments.