Customer and team engagement solutions provider, Avaya, has named Nidal Abou-Ltaif as president for Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC).
The company issued a statement which said he was hired to drive Avaya’s ‘customer-first’ solution innovation ethos and outcome-based approach, as well as help customers achieve their digital transformation goals.
Avaya worldwide sales and president of global field operations and senior vice-president, Pierre-Paul Allard, said Avaya’s focus on engagement solutions is enabling deep and broad connections between stakeholders of businesses throughout this broad geography that lead to better business outcomes.
He added that in this new role, Abou-Ltaif’s expertise and experience will prove invaluable in a market environment where change is the only constant.
“Nidal has a significant history of success, a recognised people focus, a fierce passion for winning, and a track-record in helping governments and businesses use technology to make a real difference in people’s lives.
“Together with his strong regional leadership team, he has built an impressive culture of engagement, inclusive of customers, partners and employees. His personal, high-touch interactions with customers create excellent business value, which in turn drives strong market demand for Avaya,” he said.
Abou-Ltaif mentioned having a customer-focused organisation requires building solutions and services that deliver the outcomes desired by our customers, and this will be his focus for the company.
“Only when our customers rate us strongly can we consider ourselves to be truly successful. This means having a team that understands our customers’ challenges today and in the future, and one which has the expertise and imagination to build solutions that produce measurable and meaningful results.”
Since joining Avaya in 2003 as its managing director for the Middle East, Abou-Ltaif has been instrumental in expanding the company’s presence in the rapidly expanding MEA region and beyond.
He served as its global growth markets president for almost two years. Prior to that, he was the Middle East, Mediterranean and Africa vice-president for more than two years.
He also held the position of emerging markets (Middle East, Africa and Turkey) vice-president in 2009, a role he was in for four years, and Middle East, Pakistan, North Africa and Turkey managing director between 2006 and 2009.
He was also formerly a sales director at NCR for 25 years.